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A persistent, committed and creative Australian surfer named Brian Smith was convinced in 1978 that UGG Australia boots had a place in the United States market. He set out determined to find it. Luckily, it didn't take him long to realize that the UGG boots would fit the same feet in the States as they do in Australia: Surfer's feet. In fact, he soon discovered there was already a core group of surfers who had brought UGG Boots back from Australia to share with their American surfing "mates."